7 Marketing Tips for

New Real Estate Agents in Indiana

7-marketing-tips-new-real-estate-agents-indiana

You’ve passed the exam, got your license, and you’re ready to hit the ground running in Indiana real estate. But there’s one major hurdle ahead: how do you get clients when nobody knows your name yet?

That’s where smart, strategic marketing comes in.

Marketing is more than just putting your photo on a sign or posting an open house. It’s about building relationships, showing value, and staying top of mind with your audience.

At REAL University, we equip new agents with the tools to succeed—not only in the classroom but in the real world. These seven proven marketing tips are designed to help you grow your brand, generate leads, and build a career that lasts.

1️⃣ Start with Your Sphere of Influence

Before you spend a dime on advertising, tap into the network you already have—your sphere of influence. These are people who know you personally and are most likely to support your new career.

📋 Make a list of:

  • Friends and family

  • Former coworkers

  • Neighbors

  • Gym buddies

  • Classmates and alumni

Send a friendly message, email, or even a handwritten card announcing that you’re now a licensed agent. Be sure to:

  • Share your contact info

  • Let them know you’re available for referrals

  • Offer value, like a free market report or home value estimate

✅ Pro tip: Keep in touch regularly. The more you engage with your sphere, the more they’ll think of you when someone needs an agent.

2️⃣ Establish a Professional Online Presence

Your clients will Google you—guaranteed. Make sure your digital presence tells the story you want them to see.

Start with:

  • A professional headshot

  • An agent bio that reflects your personality and values

  • Updated social media profiles

  • A simple website or landing page

🎯 Focus on the platforms your audience uses—Facebook and Instagram are great for local visibility, while LinkedIn is powerful for networking.

Be consistent in your branding across platforms. If you’re fun and casual in person, let that personality come through in your posts. If you’re more polished and analytical, lean into that tone.

3️⃣ Share Valuable, Local Content

People don’t want to be sold to all the time—but they do want to be educated and informed. This is where content marketing shines.

Create and share content that helps your audience, such as:

  • 🏡 Local market updates

  • 🧾 First-time homebuyer tips

  • 🔑 Closing process FAQs

  • 📍 Neighborhood guides

  • 🧰 Home maintenance checklists

You can post this content on:

  • Your blog

  • Social media

  • Email newsletters

  • Local Facebook groups

Content marketing builds trust and positions you as the go-to expert in your community.

4️⃣ Leverage Email Marketing Early

Many new agents overlook email marketing—but it’s one of the most powerful tools for staying connected over time.

Start building your email list with:

  • Friends and family

  • People you meet at events

  • Leads from your website

  • Open house signups

Then, send a monthly newsletter that includes:

  • A personal update or story

  • Market stats and commentary

  • Tips for buyers and sellers

  • Upcoming open houses or listings

Platforms like Mailchimp or Flodesk make it easy to create beautiful, branded emails—even as a beginner.

5️⃣ Get Active in Local Communities (Online & Offline)

In real estate, relationships are everything. The more visible you are in your local community, the more opportunities you’ll have to connect with potential clients.

Consider:

  • Attending chamber of commerce events

  • Sponsoring a youth sports team

  • Volunteering at a nonprofit

  • Hosting a free workshop (e.g., “First-Time Homebuyer 101”)

  • Joining neighborhood Facebook groups and offering helpful advice (without being spammy)

When people see you showing up and giving value—before you ever ask for their business—they’ll remember you when the time is right.

6️⃣ Use Video to Build Trust Faster

Video is one of the most effective ways to connect with potential clients and build credibility. And no, you don’t need a film crew or fancy equipment to get started.

Try recording:

  • 🏡 Walkthrough tours of listings

  • 📈 Market update videos

  • 💬 Q&A sessions on Instagram Stories or Facebook Live

  • 🎥 A short “About Me” video for your website

Why it works:

  • Video humanizes you

  • Builds familiarity with your face and voice

  • Can be repurposed across multiple platforms

👉 Tip: Keep it short and authentic. People prefer a slightly imperfect video that feels real over a polished one that feels stiff.

7️⃣ Stay Consistent and Be Patient

Marketing success doesn’t happen overnight. It takes time, consistency, and experimentation to find what works best for you and your market.

To stay consistent:

  • Set a posting schedule (e.g., 3x a week on social)

  • Batch content ahead of time

  • Use tools like Canva, Buffer, or Later for planning

  • Track what’s working (and what’s not)

Don’t get discouraged if leads are slow at first. Every open house, social post, and conversation builds your brand—and your pipeline.

✅ Reminder: You’re not alone. Check out our blog post, How to Build a Personal Brand as a Real Estate Agent, for more ways to grow your influence over time.

💡 Bonus Tip: Learn from the Best

The most successful agents never stop learning. REAL University’s blog is packed with insights on everything from licensing to long-term leadership.

The more knowledge you gain, the more confident and successful your marketing will be.

🚀 Ready to Market Yourself Like a Pro?

Marketing isn’t about being pushy—it’s about being present, helpful, and memorable.

By focusing on building genuine relationships, sharing valuable content, and showing up consistently, you’ll lay the foundation for a successful real estate business in Indiana.

And remember: REAL University is here to support your journey—before and after licensing. Explore our full suite of blog content and continuing education resources to keep your momentum going strong.

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