Friends and family
Former coworkers
Neighbors
Gym buddies
Classmates and alumni
Share your contact info
Let them know you’re available for referrals
Offer value, like a free market report or home value estimate
A professional headshot
An agent bio that reflects your personality and values
Updated social media profiles
A simple website or landing page
🏡 Local market updates
🧾 First-time homebuyer tips
🔑 Closing process FAQs
📍 Neighborhood guides
🧰 Home maintenance checklists
Your blog
Social media
Email newsletters
Local Facebook groups
Friends and family
People you meet at events
Leads from your website
Open house signups
A personal update or story
Market stats and commentary
Tips for buyers and sellers
Upcoming open houses or listings
Attending chamber of commerce events
Sponsoring a youth sports team
Volunteering at a nonprofit
Hosting a free workshop (e.g., “First-Time Homebuyer 101”)
Joining neighborhood Facebook groups and offering helpful advice (without being spammy)
🏡 Walkthrough tours of listings
📈 Market update videos
💬 Q&A sessions on Instagram Stories or Facebook Live
🎥 A short “About Me” video for your website
Video humanizes you
Builds familiarity with your face and voice
Can be repurposed across multiple platforms
Set a posting schedule (e.g., 3x a week on social)
Batch content ahead of time
Use tools like Canva, Buffer, or Later for planning
Track what’s working (and what’s not)